Trade
If you are a Scottish food retailer, you will undoubtedly stock Kellogg's Corn flakes, which enjoy 100% distribution. Did you know that Hamlyns Scottish Oatmeal enjoys the next highest distribution level of any cereal, recording 86% sterling distribution?
Hamlyns of Scotland is the undisputed No.1 oatmeal brand in Scotland with 23% year-on-year volume growth. Our 100% Scottish authenticity, premium quality, highly competitive pricing and strong packaging impact give us a unique package in the sector.
We are continually developing trade and consumer promotions to keep the Hamlyns brand front-of-mind with both trade customers and consumers. This includes trade and consumer press advertising, in-store couponing and sampling, an active PR campaign, and a variety of sponsorships.
Sales to all trade sectors in Scotland, England and Wales are handled by The JFK Partnership Limited, who have been responsible for developing the Hamlyn’s of Scotland range for over a decade. During this time the brand has grown from being an established local brand in the North East, to one that now enjoys the strongest possible distribution throughout all of Scotland.
Retail sales in Ireland are handled by Johnson Brothers.